Why You Need Music When Recording Your Teleseminar For Sale

When recorded, teleseminars make great products for later sale as an audio product. They are easy to design. Easy and fast to create. And quite valuable to your audience when they are edited and professionally packaged.

What do I mean by professionally packaged?

For a learning content product based on a teleseminar, there are three layers of packaging. Each of which needs to look (or sound) as if they were produced by a professional audio publisher.

The first is common for all products. It’s the physical package. In an audio product means a box and the disc design.

The second is specific for learning products. It refers to the media and the material being presented. But it also refers to way the learning is being positioned.

However, for an audio product such as a teleseminar recording there is a third level of packaging. This refers to additional audio material added during the editing stage to make the recording sound professionally produced. One of the most important elements to that is the addition of music.

Why is music so important to making a teleseminar recording sound professional?

In this article, I’m going to give you four reasons. However, there are many more reasons to use music in your audio products and finished pre-recorded teleseminar products.

1. Music provides transition. Transitions exist in all learning products. However, in an audio product transitions are either very abrupt or far too subtle. Or in most cases, both. A musical transition (called a bridge) provides a warning that part of the recording is ending and another is beginning. It also provides a separation between the two parts without using dead air.

2. Music affects the audience. Musicians will tell you that at its core, music is an audio communications tool. But what it communicates primarily is emotion. Have you ever watched a movie without the sound? Or better still, a print before the music is added? Emotionally dead, isn’t it? Music helps the director to set the mood for the movie. It can do the same thing for an audio program. It can wake your audience up. It can put them to sleep. It can emphasize the passion in your presentation.

3. Music overcomes dead air. Audio such as a teleseminar doesn’t handle silence very well. But silence is a tool that most speakers use. In fact, any speaker that is able to show their passion in their speech uses it. The problem is in an audio product intentional silence is indistinguishable from dead air. Music can be used as a background sound to remove the stigma of dead air.

4. Music is a finishing touch. Most people realize that teleseminars don’t have music incorporated into them. So the addition of music is perceived as being a finishing touch. And part of the art of professionalism is in the perceptions from your finishing touches.

Do you want to learn how to create information products (learning content)? Check out my new free eBook “7 Myths and Seven Tricks in Nine Steps”: http://www.learningcreators.com/myths.htm

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

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